Have you registered your tradename as a trademark and is your trademark protected online?
A trade name may be the actual name of a business that is registered with the government (Corporate Affairs Commission), or it may be an assumed name under which a business operates and holds itself out to the public. Similarly, trademarks consist of words, logos, symbols, slogans, and other devices that are affixed to goods for the purpose of signifying their origin and authenticity to the public. It has taken a considerable investment and quite a period of time to have your brand/tradename known and respected. It is therefore in your interest to make sure that your brand is protected as a valuable piece of intellectual property and the most common way of protecting it is to have it registered. Benefits of Registering your Trademark