How to Supercharge Social-Media Marketing for your Small Business

When two out of three Internet users across the world is active on social media, you don’t need much of an introduction to how all ubiquitous this medium has become in the last decade. Most businesses today have wised up to the power that social media has to influence and build one on one relationships with users. Which means most businesses have a presence on the social media networks that matter to their users. However, in spite of all the noise about the medium, social media marketing is still limited to posting an update or two every day and replying to customer comments as they roll in.

The fact is there’s so much more that you can do with this versatile medium with so little effort. Here’s a look at some of the things that you can accomplish through social media that you never could otherwise.

1. 1. Develop a deep understanding of individual customers.

Social media tracks every action your followers carry out and offer you rich demographic, psychographic and behavioral data on a platter. So, with social media you can truly know your users inside out. Knowing what media they consume, which times of day they’re active online, which other brands they patronize, what they do for leisure are all important clues that help you sell better to your audience.

Social media also is a great platform to shine the spotlight on your star customers and make them feel special. The fifteen minutes of fame that you can offer with a single post costs you nothing but tells that customer how important she is to you and cements your bond even stronger.

2. Influence their thinking.

The content that you post on social media is a potent tool that allows you to define the reaction you want from your audience. From humorous posts that amuse to educational posts that inform to emotional posts that connect, there’s a host of goals that can be accomplished with just a single post on social media. Even if you’re not running for the top job in the country, social media can still help you shape minds and change attitudes towards your business.

3. Co-create content on the fly with your customers.

Marketing till recently was a one-way affair. Businesses dreamed up advertising campaigns that extolled the virtues of their brand and published these ads across every possible medium that their users accessed. The hope was that at least some of the communication would be seen by the target audience, remembered by them when they make a purchase and would result in a sale. That’s akin to leaving the entire fate of your marketing campaign to plain old luck.

Social media has made sure that’s not the case anymore. You now have the ability to zero in on the right user segment, create a piece of communication tailored to exactly their tastes and publish it on their personal feeds across different social networks. No longer is the visibility of your campaign left to chance. It gets better. Thanks to social media, you can now go one step further and invite users to create content with you, giving them a sense of ownership in your brand and its message.

4. Attract local users with superior geo-targeting.

Earlier marketers were forced to use “spray and pray” techniques in the hopes that their marketing messages would be seen by their target audience. Thanks to geo-targeted advertising those days are long gone. Users can now discover interesting stories published by people and businesses around them wherever they go. Social media is like that forgotten pair of running shoes sitting at the back of your closet. It doesn’t simply help you run, it opens up brand new worlds of discovery with every step.

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