How to Supercharge Social-Media Marketing for your Small Business When two out of three Internet users across the world is active on social media, you don’t need much of an introduction to how all ubiquitous this medium has become in the last decade. Most businesses today have wised up to the power that social media has to influence and build one on one relationships with users. Which means most businesses have a presence on the social media networks that matter to their users. However, in spite of all the noise about the medium, social media marketing is still limited to posting an update or two every day and replying to customer comments as they roll in. The fact is there’s so much more that you can do with this versatile medium with so little effort. Here’s a look at some of the things that you can accomplish through social media that you never could otherwise.
- 1. Develop a deep understanding of individual customers.
- Influence their thinking.
- Co-create content on the fly with your customers.
- Attract local users with superior geo-targeting.