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Gbolabo Aluko

EVERYTHING YOU NEED TO KNOW ABOUT LINUX WEB HOSTING IN NIGERIA

Linux is an open-source operating system and is one of the most popular Operating System (OS) among Web hosting providers. Most web hosting providers prefer Linux because it allows greater customization in server capabilities and user options. And when it comes to price Linux is the most popular option among web hosting providers

When it comes to performance, stability, security and ease of use, Linux as a Web hosting platform is trusted and preferred? All file types, from PHP to Perl to WordPress to MySQL run much more easily on a Linux-based web host platform which is designed to work specifically with these data types.

Linus web host platform use HTML files, which means most standard websites will work without any difference in performance.

As stated earlier, Linux tends to be cheaper, and it will give you a consistent experience between hosts. It’s scalable, and gives room for the smallest shared hosting account to work on it in a comparable way to a dedicated server.

A few basic commands will get you’re a long way on Linux, and your Upperlink host is there to help if you need assistance getting started with a new OS.

Why Linux Hosting is So Much More Popular Than Windows

Linux is the most common type of Hosting and according to, w3techs, it is generally accepted to have an overwhelming majority over Windows servers.

Linux is More Affordable

Linux can be installed for any purpose free of charge. Major web hosting company will rather use Linux because there are no licensing costs to cover, and so they can drop prices for individuals and businesses. The only thing a hosting company need to pay for when using Linus is the control panel tool. Linux is also the best operating system for slower machines. Web hosting companies can use older servers with Linux and get more use out of ageing equipment.

Industry Preference

Administration is easier in the web hosting industry with Linux. Robust management and maintenance tools have been developed for Linux servers over the years. Technicians have been shown around the Linux platform. Certification systems have also been setup which makes it easier to use compared to other forms of web hosting platforms as this reduced the number of support queries and knowledge amongst personnel.

Over time, it was discovered that customers found it easier to use Linus but Linux can’t do everything customers need it to do. The little advantage Windows hosting has over Linus is that runs languages like .NET or ASP which doesn’t work on Linus hosting. Also, windows servers can run anything that a Linux server can run and this makes it a good all-rounder. In reality, most people use Linux because it is compatible with their languages. The cost saving of Linux is huge also, which is what really matters to most hosting companies and their customers. Organization like Wild Fusion Digital Agency uses Linux Server to host some of their Web Applications.

A few basic commands will get you’re a long way on Linux, and your Upperlink host is there to help if you need assistance getting started with a new OS.

Gbolabo Aluko

DOMAIN RESELLER PROGRAM ON UPPERLINK

Our domain reseller program provides businesses and individuals a platform to sell a variety of Top-Level Domain extensions on Upperlink. Reselling our domain is a great way to earn good money with very little investment.

To become a domain reseller on Upperlink, you will need to have a registered account with Upperlink that offers domain name registration services. For resellers, the domain name reseller account is discounted and allows you sell domain names to your clients through Upperlink.

How it works:

  1. On Upperlink, our domain resellers are connected to our system via API (Application Programming Interface) in order to process registration and renewals.
  2. An initial deposit is required to become our reseller. A N25,000 minimum deposit for the Premium Package – N25,000 and a 45,000-minimum deposit for the Platinum Package.

Domain reselling and reseller hosting is very beneficial hosting business where you can earn more profit from. Integrate domain reselling into your current business today. As you increase your domain volumes, you earn better margins and make higher profits.

With a domain reseller account with Upperlink, you will be able to offer more than 20 different TLDs to your customers. You can also offer domain names exclusively. We are constantly updating our TLD portfolio so as to serve you better. Visit our website for more information on the prices.

 

Gbolabo Aluko

8 COMPONENTS EVERY WORDPRESS WEBSITE OR BLOG MUST HAVE FOR SUCCESS

Congratulations on having a business website or having the thought to get one. Whether you have one already or still in the process of aiming for one, there are few necessary components your website must have to help you accomplish your goals. These items will help you improve your readers’ experience, build a loyal audience, and strengthen your brand reputation in the industry. All these as you may know by now all help to increase your business growth which is every business person’s target.

Some of these components include;

About Us Page

An About us page helps you introduce yourself to your audience which is eager to know both the brand and the person behind the brand. A typical About Us page should discuss who you are, what your business is about, facts about you and how your business came about, if possible, good quality photos of you or your business. To gain the attention of your potential customers, your about us page needs to be captivating and encourage your readers to take a specific action.

Mobile Responsive Design

With the Smartphone and tablet technology of today, it’s vital for you to have a mobile responsive website or blog if you’re aiming to beat your competitors or have an increased viewership. It’s not only enough to have a mobile-friendly website; it must respond and adapt to different screen sizes and on different types of devices. A high number of people will recommend a business website with an excellently designed mobile site.

Social Sharing Icons

Just like you must have noticed, creating contents are important, but making it easy for your readers to share your content on their social media handles is “importanter.” As a website or blog owner, driving traffic to your site through social media is necessary. With social media sharing buttons, your readers can share your blog contents on various social media platforms like Facebook, Instagram, Twitter, etc.

Contact Us Page

If you own a website blog or stand-alone blog, your readers and potential media contacts should be able to get in touch with you easily. This is where the importance of a contact us page comes in. If you prefer to have your personal life remain private, you can use a contact form on your contact us page; if not, you can list your email and other contact details.  Whichever method, make it easy for your readers to contact you.

Favicon

A Favicon is a 16 by 16-pixel illustration in the top left corner of a browser tab. Your favicon should typically be a miniaturized form of your logo. Using a favicon helps you strengthen your blog’s brand and helps your readers know they’re on the right website when they visit your site.

Social Media Icons

Besides giving your readers the opportunity of sharing your content on their social media pages, you also want them to follow you on social media. This will help you link your blog to your social media pages, and through the various platforms grow your brand reputation simultaneously. With WordPress websites, all you have to do is add the appropriate links to each platform and choose where you want the icons to be displayed.

Email Subscriber Form

Just as we mentioned in a previous post, encouraging your readers to subscribe to your blog is essential. Fo you to keep them coming back for more contents, there is a need to send them the latest articles via email marketing messages. However, to achieve this, you need to collect your readers’ email addresses via an easy opt-in form which they can fill.  You can include this subscribers’ form in the sidebar, website footer, or at the beginning or end of your pages.

Secure Website Hosting

Your website needs to be hosted before your potential readers can see anything on it. If you’re aiming to build a strong brand, the last thing you want is a website that is constantly down or has a poor connection. Go for a secure website hosting service with robust security features when launching your website or blog. Most readers feel comfortable with your website when they know it’s secured for them to visit and make use of it.

 

With all these components being part of your website or blog, you’re surely on your way to having a successful website or blog.

Gbolabo Aluko

TOP 6 TOOLS YOU SHOULD HAVE AS A SMALL OR MEDIUM SCALE BUSINESS OWNER

7 REASONS WHY YOUR SMALL & MEDIUM SCALE BUSINESS NEEDS A WEBSITE

Setting up a robust online presence is vital for your business whether big, medium or small and this is needed more by small and medium enterprises. Having a robust online presence offers you many benefits like boosting your brand awareness, building healthy relationships and giving you a chance to compete in an ever growing marketplace.

Before now, getting tools to help you build your online business reputation is rare, but now several free and premium tools are available to help both offline businesses with online strategies, and online entrepreneurs to expand their brand awareness. The big question remains, “Which tools do small businesses need most?”

In this piece, we discuss the top online business tools every small or medium scale business owner should have for essential functions that’ll help them grow a lucrative and active online presence.

 

Financing and Accounting Tools

Businesses, whether small, medium or large need reliable and accurate tools to help them keep track of their finances. This involves tools to help in expenditure, income, tax management, etc. A lot of online applications exist to help with the management of these finances. Most of them can help you in handling bills, preparing taxes and managing your day to day accounting needs. Check online for the Apps that’ll suit your business and have an easy time managing your accounts.

 

Niche Relevant Apps

There are numerous Apps, both premium and free that are available to help you perform almost every type of business-related task you may face in your line of business. They include from Apps that can help you schedule meetings to Apps for bookkeeping and arranging your online store. To have the best experience, we’ll advise you to build a go-to kit of all online Apps relevant to your business.

 

Payment Gateway Tools

Undeniably, the goal of every online store or offline store with online sales channels is to make sales, and surely, you want to make your customers’ experience while purchasing your goods or services, easier. If you’re in this category, which we’re sure you are, you need a secure payment gateway which will help keep your transactions and customer data safe from hackers and loss. Though major e-commerce platforms have their payment frameworks, there are many free and premium gateway applications with features like Secure Socket Layer (SSL) technology and encryption that’ll help keep your transactions secure. You can check out some of these Apps online and make your choice.

 

Apps for Enhanced Team Communication

In some instances, you might not be at the same place as your employees and co-owners. This is where Apps for communication comes in. There are numerous Apps for communication and scheduling that you can leverage to help your staff stay connected and keep up with projects. With these Apps, all members of your team can keep up and make individual inputs into projects from different locations around the country or world.

Some of the Apps in this category include Slack, a cloud-based messaging and connectivity app that’ll help you and your team brainstorm and share files. Skype, Join.me, GoToMeeting, etc. also fall under this category.

 

Document Sharing and Collaboration Tools

In some instances, needs to share documents and other essential files arise to help everyone keep up with information. These document sharing needs can be made quickly and easily with these relevant Apps, which are most times compactable with many mobile phones and can be accessed from anywhere. With these Apps, you can send a file across to anywhere within a second.

Some of these Apps include Google Drive, Dropbox, etc.

 

Digital Marketing and Social Sharing Apps

The Apps that fall under this category are the framework for success in the online marketing world. For business in all niches, digital marketing, and social network play a vital role and can help you build an enforced online reputation and attract new customers. With some of these Apps, you can schedule content for posting to a broad range of social media accounts. Also, there are social media management tools that you can leverage to track engagements, analytics, and activities on your social media accounts.

Besides these, some of these Apps can help you optimize your website content for search engine ranking, helping you project your website to a broader audience. Some of these Apps include Hootsuite, Buffer, Yoast amongst others.
Conclusively, having these Apps is one thing; having a good knowledge of how to leverage their benefits is another. We encourage you to get someone to teach you or take online tutorials to help you use these Apps to their fullest.

Gbolabo Aluko

HOW TO START A SUCCESSFUL ONLINE BUSINESS IN 2019

These days, many people, both currently employed and the unemployed dream about becoming entrepreneurs. With the recent booming of many startups from all nooks and crannies of Nigeria, entrepreneurship has become a highly competitive sector. Out of these businesses, a majority of them are flourishing because of the execution of well-planned idea rather than the idea itself. What does this mean? It means that no matter how good or bad your business idea is, with the right planning and execution, it will be successful.

If you wish to start an online business or take your offline business online and you’re having a draught of ideas, this piece covers few vital steps on how to start a successful online business, in Nigeria, in 2019.

 

Requirement Assessment

The first vital step to take before starting an online business is to look for the market first rather than the product or service to offer. Start with a market analysis to assess the needs of your audience and plan your business idea to solve these needs.

You can conduct your assessment and research online and carry out keyword researches to find out what a lot of people are searching for online. With this information, you can build a product or service for the existing market and make a powerful entrance into the industry.

 

Make a Business Plan

The development of a business plan is one step in starting a business many individuals fail to take. Undeniably, he who fails to plan; plans to fail. The best way to give shape to your idea is to formulate a business plan which will serve as a framework with all the possibilities that your idea represents. A good business plan must be dynamic and adaptable, that is, it can be changed according to the changes in the dynamic business environment.

 

Choose a Business Model

While developing the business plan for your business, choose a suitable business model that will suit your business and help you realize your goals. Some of the forms of business models that can be used to generate revenue and make more sales in online businesses include affiliate, advertising, and subscription. In affiliate, you pay fixed amounts to those who refer customers to your website; and in an advertisement, you place advertising banners on your site and rent them out to bidders. There are other business models you can adopt; carry out research and know what works best for you.

 

Build and Strengthen Your Business resources

There are many ways you can build and strengthen the forces that will help you achieve your online business goals. These ways cover both the goods/services you provide, how you manage your customers and your employees and how you manage them. Having a robust and innovative team, building and modifying your products to fit your customers’ needs, having excellent customer service, demystifying your sales process, etc. are different ways you can strengthen your business resources.

 

Build a Quality Website

Once you’ve developed your business plan, sorted out your market, business model, the next vital thing to proceed with is developing a functional, responsive and optimized website for your online business. Remember, it’s an online business and so having a site is paramount. A website is a priceless marketing tool that has the potentials to give you an edge over your competitors in the industry, increase your sales, enhance your brand image and improve your client relationship.

Conclude on the type of website you want and the structure to put in place to make it effective. You can go for an informative website, an e-commerce website, or any other relevant type of website.

One thing is crucial; ensure you choose a reliable web hosting services provider to host your website online because the success of your website depends highly on your web hosting provider. If you wouldn’t want to get caught in the common mistakes new e-commerce businesses make, we advise you to check the things to consider while choosing a domain name for your website.

Upperlink.ng is an experienced and professional hosting services provides in Nigeria offering high quality and affordable hosting services suitable for all kinds of businesses. You might want to check out our packages to know which suits your need.

 

Test, Retest and Launch when Suitable

Do not launch your website directly for public use without conducting iterative tests to certify the function ability of the website. We advise you correct every hitch and loopholes before launching as you don’t want to give your prospective customers a bad first experience; you might not be able to correct it.

 

Incorporate Digital Marketing in your Online Business

In the modern world, no successful online business can survive without some form of digital/online marketing. Digital marketing is an effective way to reach your potential audience as you do not expect your website to start having visits immediately after launch without pushing out crumbs that’ll attract people.

You can leverage some digital marketing tools like email marketing, social media marketing, content writing, Search Engine Optimization (SEO), Pay Per Click (PPC) Advertising, etc.

 

Conclusion

Conclusively, we’ll love you to make it in the online business world. If you’re just a newbie to the online world, stick to these listed steps and always offer rewards to your customers as a way of appreciating their patronage. Furthermore, do not restrict yourself to the ideas listed above. Remember, that as you’re endeavoring to be ahead of your competitors, they’re working on the ways of beating industrial competition too.

A good online business idea is good of course, but you need to ensure you execute your idea flawlessly to succeed and stay ahead of your competitors.