How to Launch a Business Online “7 Essential Steps for Beginners”.
What is a Niche?
A niche is the industry or genre that you specialize in and the types of products or services that you offer. Essentially, it’s a particular market that you know you can serve over and over again.
Why Finding Your Niche is Important
Stand out against the competition
Finding your niche will help you to strategically concentrate your efforts in one direction, rather than competing in an oversaturated market. One common misconception is that your online presence needs to appeal to everyone. A business that markets itself to a specific niche will result in a more clear and compelling message.
Build trust with your audience
Marketing with focus will help you build expert status in your space. You will be able to bring value to your potential audience by identifying and meeting their unique needs.
Search engine optimization
Your website can be optimized for search engines so that it’s easy for your niche market to find you.
Starting with a small, well-defined niche means you can expand into other spaces as you grow. Take notes from contemporary culture online publisher, Milk.xyz. They have been able to expand beyond writing about innovative brands to rolling out their own collaborations and podcast due to the growth of their community