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Jun 14, 2019

Let’s ask a question, how important is having a domain name for your accounting company website? You might answer as not very important because you are trying to cut cost but it is often the first thing your prospective clients and clients see, hear, say and type.

Believe it or not, your business domain is part of your overall brand. And when it comes to search engine optimization (SEO), your domain name is also a critical component for search engines like Google, Yahoo and Bing

In choosing a domain name. your choice of words is the most important. If your business is new and you are choosing a domain it is better to consider names that will perform better in search engines or get more traffic to your website, you may want to have service keywords like “tax,” “accounting” and/or “bookkeeping” along with your city or geolocation within your domain.  Google and other search engines prioritize most of these domain keywords when determining which sites to show for given accounting and tax searches.

Here are some tips that will help when choosing a domain name:

  1. Use of service/location keywords.

Including the service that you provide, which is the accounting service or the city/state in your domain name makes it easy for people to find you. A great example of that would be: lagostaxconsultant .com/ – It is very easy to detect and brings visitors to and potential client to your website more often. Also, using service or location keywords in your domain will also give you a boost in your search engine rankings.

  1. Choose easy to remember or pronounce domain.

This might be easier said than done, but in Nigeria, you have to consider that you are offering your services to more than just one ethnic group, so don’t try to use your name as your domain. Try to choose a name that is easy to remember, pronounce and spell. This makes it easier for word-of-mouth referrals or when visitors try to type it in.

  1. Domain extension (.com, .net, .org, .tax) – Always go with .com, .com.ng or .ng try not to use dashes.

This is a thumb rule. When people think about a website, they usually assume .com is the best one, and in most cases, it is, because it is the most popular. But really, you can use any domain extension of your choice, as long as it fits into your business. If your first choice isn’t available in the “.com,” it is usually best not to settle for the “.net” or “.org” or other domain extensions.  Also, do not add dashes in the name.

To get Domain names, you can very much purchase them at Upperlink domains. They are one of Nigeria’s most reliable domain and hosting service provider.

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