5 PROVEN WAYS TO FIND CUSTOMERS FOR YOUR NEW BUSINESS
- GET A WEBSITE
- SEARCH ENGINE OPTIMIZATION (SEO)
- AFFILIATE MARKETING
- SOCIAL MEDIA MARKETING
- WORD OF MOUTH
As a new business owner, one of your primary goals is to start bringing in customers as soon as you launch your business. If your business is a physical, brick and mortar business, it’s normal for people to notice that you have a place your business is operating from. However, relying on too few customers will leave you vulnerable. In fact, loosing just a customer could hurt your business.
What does this tell you?
It shows that by consistently making an effort to bring in new customers, you’ll reduce your risk of failure and sustain your business. One of the major ways of getting more customers for your business is by going digital. We’re in the digital age and undoubtedly one way or the other, you must have heard of the benefits of digital marketing on your business.
This piece discusses how you can digitalize your business and how potential new customers can find you online if you have a digital business.
GET A WEBSITE
Having a business website is one of the first steps in going digital. Even if you don’t have a product ready for launch yet, you can set up a website to start acquiring customers for you online. Check around; there are many agencies and freelancers out in the market that can get you a business website with your contact information and details on how to reach out to you. All you need do is buy a domain, get your website and host the website. When you have a website, you’ll have a place to receive customers when maybe a big review site or business directory mentions your business.
SEARCH ENGINE OPTIMIZATION (SEO)
Yes, here it is again. SEO. You’re able to find us on Google and be reading this courtesy of SEO. Imagine what it can do for your new business.
SEO is key to long term business success. Though it takes a while to start seeing results, it’s a must do step if you wish to gain more customers online, for free. Though many offers might come your way to go for SEO shortcuts, we won’t advise you to go for that because it’ll affect you in the long run. Google frowns at businesses that use “Black Hat” tactics to gain website traffic, and the penalty might be a strong blow to your business.
Adopt real SEO strategies and approaches, and you’ll reap the benefits with time.
Affiliate marketing is a form of marketing where people market your products for you, for a commission. Just like SEO, it’s a business marketing solution that can boost your sales. With affiliate marketing, others do the challenging task of finding new customers for your business while you relax and make your sales. This will help you make more sales before other long term marketing goals, like SEO, start yield returns. We advise you to combine affiliate marketing with other forms of online marketing, for best results.
SOCIAL MEDIA MARKETING
As you guessed, this list can’t be complete without adding social media marketing. It’s another way you can get fans, followers and customers for your business. The most excellent thing about social media is that you can set up your social media accounts for free.
With social media, you can engage and interact with your customers, knowing what they love best and knowing ways you can serve them better.
WORD OF MOUTH
The traditional form of marketing we’re used to. “Tell your friends to tell their friends and tell your neighbors to tell their neighbors.” The power of word of mouth can never be overestimated in boosting the number of customers you get. If you don’t tell, nobody will know. If others can recommend your products to their circle, that is one of the most positive recommendations that you can ever get.
Today, people use products because their friends and family whom they know and trust are using it; not necessarily because of some expert recommendation or review they read online. Word of mouth from you or preferably from others is the key ingredients that’ll make customers choose you over your competitors.
Conclusively, if you can adopt these necessary steps, you’re sure to find new customers for your business easily. Go digital, adopt low-cost ways of generating traffic and buzz and retain your new customers providing excellent customer satisfaction.