Is starting your businesses’ website one of your goals this year? Have you started a business website already?
Creating a custom email address is a priority if you don’t have one or considered having one already.
One of the most significant aspects of having a website is branding and ensuring your potential customers know exactly who you are and what you represent. To achieve this, you have to look professional. Just like you’d acquire a custom domain for your business website, you also need to get a custom email address to ensure you’re branded as a professional.
Do you still doubt why you need to go through the trouble of creating a custom email address? Here are several reasons why you need a custom email address for your business.
A branded Email does your marketing for you
Surely, you must have seen someone’s email address on a business card and looked up the website because you were curious. With an ordinary email address, it’s sure that can’t happen. When you use your domain/website name in your email, you’re getting your brand in front of more potential eyeballs.
Preferably, the custom email should appear in each employee’s email signature as well as on business cards and any relevant marketing material that people come across. Every place with the branded email is a new opportunity to attract a new customer.
You can further customize an email for each person or business sector.
With a custom email address for your business, you can create as many emails as you like, for different people in your business. Even if your business is a one-person operation, you can create email addresses for various sectors like customer services, orders, sales, marketing, etc. This gives the impression that your company is larger than it is, thus pushing your branding goals achievement further. You can continue with that until you employ personnel that will handle the individual emails.
You can standardize your email addresses
Yes, you can.
This is especially essential as you grow your staff. When you have your custom email address, you can use the same format for all other email addresses. Let’s say you used email@example.com; you can provide emails with the same format for every employee that comes into your company. This ensures consistency in your business and makes it easier for customers to remember the formula for your company’s email addresses.
You can effortlessly switch control
There are instances when top personnel leave a company, taking their personal email with them. If they were using their personal email to conduct business for your organization, you’ve lost access to the emails forever.
However, with a custom email, you can set up an account under an employee’s name and redirect emails to go to a newly hired employee when the employee leaves. Alternatively, you can create a generic email for specific top roles, so that the new employee can take over the management of the account when its time.
You have nothing to lose because you’re already paying for it
It’s not like it’ll cost you extra to get a custom email address. If you’ve acquired a domain name for your website, you already can use that domain for your custom email addresses. Setting up your email account is easier than you think. If you don’t have a website manager or designer who can support you with setting it up, you can use the numerous free and easy to understand tutorials available online to do that.
Like stated earlier, it shows professionalism
Do you know that @gmail or @yahoo etc. screams unprofessional for a business email?
Who would you preferably go with as a customer; a salesperson that uses firstname.lastname@example.org or one that uses email@example.com?
Using regular emails adds unprofessionalism to your brand and makes your customers see you as a brand they cannot trust. Since your competitors use custom email addresses, not having a custom email address can be the single factor why you lose some customers. You wouldn’t want the impression your potential customers should get of your brand to be smeared by something as simple as your email address.
Conclusively, when you create custom emails, give each employee the ability to change their passwords to their suitability and maintain the admin rights so that you can manage and transfer the accounts to other personnel when they leave.
If you’re a small or medium business in Nigeria that wants to be taken seriously, you need to get custom email addresses for your business. Remember, you only get one chance to make a first impression, and surely, you don’t want to miss it.
How potential customers see your business depends on that and just like you know, your customers determines to an extent how successful your brand will be.